Orbit / Brand strategy and visual identity
Turning microbiome science
into a radiating brand.
Orbit uses enzymes derived from gut bacteria to help everyday athletes go beyond their usual energy limits without harmful additives. I translated that complex proposition into a clear, repeatable brand idea.
The Challenge
A complex product needed one clear message.
The science behind the product was difficult to explain without either overwhelming people or flattening what made it distinctive. I developed a narrative simple enough to grasp quickly, but specific enough to belong to Orbit.
The Shift
The shift was from explaining complex microbiome science to giving people one clear idea they could immediately recognize.
Complex proposition
Orbit’s brand idea
Scientific complexity
Immediate meaning
Enzymes derived from gut bacteria
Energy radiating from the gut
Explanation-led communication
A recognizable visual metaphor
Separate applications
One repeatable visual rule
The Result
One idea, radiating across the system.
I centered the identity on energy radiating outward from the gut. Concentric compositions and soft gradients turned that idea into a visual rule the team could repeat across packaging and communication.
