Nike x Tom Sachs / Event branding and visual identity
Bringing NASA
to New York City
Working with High Tide, I helped create the communication system for Tom Sachs Space Camp on Governors Island in New York City.
The Task
A live experience needed to feel like a complete world.
Merchandise and event collateral became part of the fiction, helping visitors feel they had entered Space Camp rather than simply attended it.
The Shift
The shift was from communicating an event to making every touchpoint feel like it came from inside Space Camp.
Conventional event
Space Camp
Event communication
In-world communication
Collateral around the experience
Artifacts inside the fiction
Merchandise as promotion
Merchandise as part of the world
Visitors attend an event
Visitors enter Space Camp
