Bravado / Brand identity and document system
Bringing every document
into one shared system.
Working with High Tide, I helped refine Bravado’s visual identity, with a focus on bringing its internal documents into one flexible grid system that could work across formats.
The Challenge
Bravado’s evolving identity had to work across a fragmented set of internal documents.
The task was to refine the brand in use, understand what each format needed to do, and define a master grid flexible enough to bring them together.
The Shift
The shift was not toward one rigid template. It was from separately formatted documents to one flexible structure they could all share.
Separate documents
Shared system
Separate formats
One flexible master grid
Each document solved alone
Shared structure across formats
Layout decisions remade
Reusable layout rules
Consistency added manually
Consistency built into the system
The Result
One grid. One harmonious system.
The new system brought every document into one harmonious whole without forcing every format to look the same. The team could create and update materials consistently, with fewer layout decisions to remake.
